Analisi di segmentazione del mercato turistico: motivazioni esclusive e concorrenti

Tourist motivations are considered a key variable in the tourist decision-makingprocess. Furthermore they are often used as base for segmenting the tourist market.Tourist motivations are complex since there are many potential motivationsinfluencing a person to travel and choose a particular destination or holidayarrangements. The paper considers this issue analysing the data of a survey made inSicily. We used an approach of segmentation analysis in order to understand therelationship between motivation and tourist behaviour.