The gap between expectations and experiences causes satisfaction/dissatisfaction in tourist consumers.This study presents the result of a research aimed to investigate the relation between consumer-tourist level of expenditure and satisfaction/dissatisfaction assessment, based on an empirical research conducted in Enna. The study used an approach of segmentation analysis, merging multidimensional techniques, in order to identify different market segments.
Comportamento di spesa e soddisfazione del turista: un’analisi di segmentazione
ASERO, VINCENZO;GOZZO, SIMONA MANUELA
2007-01-01
Abstract
The gap between expectations and experiences causes satisfaction/dissatisfaction in tourist consumers.This study presents the result of a research aimed to investigate the relation between consumer-tourist level of expenditure and satisfaction/dissatisfaction assessment, based on an empirical research conducted in Enna. The study used an approach of segmentation analysis, merging multidimensional techniques, in order to identify different market segments.File in questo prodotto:
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