The authors analyze stakeholders' perspective in tourism development of the Etna Wine Route, considering a wider set of organisations having an interest in the destination management and development and enhancement of the local tourism. The effective management for wine tourism development is the stakeholder involvement in generating ideas for products and services. A broader assessment of the EWR as a tourist destination helped an effective interaction of various stakeholders through co-ordination and consultation mechanisms, leading to a tourism development plan. The case study provides important insights for destination management integrating stakeholders' perspective. For this purpose, the Strategic Orientation Round (SOR), integrated in the SWOT analysis, was implemented, a qualitative approach, aiming to create awareness and promote action as prioritized by stakeholders', through interviews and working groups.

Integrating stakeholders' perspectives to develop tourism business strategies: The case study of a wine route

Carrà, G.;Peri, I
2016-01-01

Abstract

The authors analyze stakeholders' perspective in tourism development of the Etna Wine Route, considering a wider set of organisations having an interest in the destination management and development and enhancement of the local tourism. The effective management for wine tourism development is the stakeholder involvement in generating ideas for products and services. A broader assessment of the EWR as a tourist destination helped an effective interaction of various stakeholders through co-ordination and consultation mechanisms, leading to a tourism development plan. The case study provides important insights for destination management integrating stakeholders' perspective. For this purpose, the Strategic Orientation Round (SOR), integrated in the SWOT analysis, was implemented, a qualitative approach, aiming to create awareness and promote action as prioritized by stakeholders', through interviews and working groups.
2016
Stakeholder; Tourism business; Wine route; Renewable Energy, Sustainability and the Environment; Development3304 Education; Strategy and Management1409 Tourism, Leisure and Hospitality Management; Management, Monitoring, Policy and Law
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.11769/303041
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