Development, enhancement and rebirth of the territory: the resilience of local products

The aim of this study was to investigate the variables that promote and determine typical Sicilian food consumption choices. Specifically, the followed dimensions are investigated: a) decision antecedents, as the relationships among super ordinate goals are particularly efficacious in the formation of beliefs and attitudes in consumer choices; b) post-purchase behaviour, or the variables that may favour consumer intentions to buy typical Sicilian products again. The study involved 220 people, consumers or connoisseurs of typical Sicilian products (105 women, 115 men). The results show that typical Sicilian products (local foods) are chosen mainly because consumers claim to assert their choice through their own Sicilian cultural identity and buy them again because they are readily available whenever they want them.