The environmental benefits of changing logistics structures for fresh vegetables

The transport phase is one of the crucial stages that can be improved to reduce the environmental impact of the fresh fruit and vegetable supply chain. In this paper, we calculate the environmental impact of feasible logistic alternatives for the above-mentioned supply chain so as to identify the type of transportation that incurs the lowest environmental costs. Specifically, we consider the early potato supply chain as a case study, as it involves one of the main fresh vegetables exported from Italy. Consumers' willingness to pay for the environmental impact of different logistic chains was obtained through life cycle assessment. Our results show that rail transport could reduce environmental impact in terms of tons of oil equivalent, environmental loads, and fuel consumption while ensuring reasonable shipment times. Development of an efficient rail transport system would be positively considered by consumers, enhancing their preferences for Italian products.