Nudging Society. Libertarian Paternalism and Its Practices

Many times, during their life, people take decisions and many times that deliberative actions are not grounded to a rational calculus, but, on the contrary, they are conditioned by contrasting information, the complexity of daily life and inertia. In other terms, wrong decisions, good intentions and the illusion of a rational inner nature constitute a dangerous but very common mixture, which influence all the dimensions of public and private life. Under this profile, libertarian paternalism, moving by the approach of social psychology and behavioural economics, try to introduce a new way of evaluation of choices and opportunities and ascribe a new role to institutions. In a very original and unusual way, Libertarian Paternalism uses the traps of irrationality to solve many social dilemmas (Health, Wealth and so on) and to foster people to find their road to happiness.