The aim of this paper is to collect and analyze the web sites of the wine roads in the region of Sicily. In particular, after pointing out the peculiarities of these collective initiatives, we will analyze the websites of the Wine Roads in Sicily. In order to compare the quality of services offered, the meta-model of evaluation “7Loci” (Mich, 2010) will be used, which already has several applications on website destinations. The analysis will highlight the main modes of promotion adopted by the regional Wine Roads together with the strengths and weaknesses of the territorial systems.
Websites quality of sicilian wine roads
PLATANIA, Marco;RIZZO, MARCELLA
2015-01-01
Abstract
The aim of this paper is to collect and analyze the web sites of the wine roads in the region of Sicily. In particular, after pointing out the peculiarities of these collective initiatives, we will analyze the websites of the Wine Roads in Sicily. In order to compare the quality of services offered, the meta-model of evaluation “7Loci” (Mich, 2010) will be used, which already has several applications on website destinations. The analysis will highlight the main modes of promotion adopted by the regional Wine Roads together with the strengths and weaknesses of the territorial systems.File in questo prodotto:
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