THE POST-PURCHASE CONSUMER BEHAVIOUR, SURVEY IN THE CONTEXT OF MATERIALS FOR FOOD PACKAGING

In the food market of final consumption also packaging (primary packaging) can be considered one of the components of supply capable of generating utility (economic) and emotions (even if you consider the psychological aspect at the time of purchase) independent of any other attribute presented by the company.In particular, the investigation was focused on the main suitable materials for food (glass, metal materials, plastics, paper and cardboard, with the aim of understanding the influence of packaging features on the consumer's choices and purchase preferences