Not all licensing programs are successful. Some of them end with financial loss or damage to the brand’s business. This chapter examines the most frequent pitfalls to avoid when operating a licensing agreement.

Brand Licensing Tips to Avoid Pitfalls

Longo Maria Cristina
Primo
;
2023-01-01

Abstract

Not all licensing programs are successful. Some of them end with financial loss or damage to the brand’s business. This chapter examines the most frequent pitfalls to avoid when operating a licensing agreement.
2023
9781032428482
Pitfalls
Tips
Operational Risk
Strategic Risk
Expectations
Product Categories
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.11769/584507
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