Harsh public budget constraints which reduce the public funding available to cultural operators, are likely to impose radical changes in their strategies. However, this “bad news” may give cultural operators the chance to re-think their mission in line with the new set of incentives they face: they might try to exploit new market opportunities, enlarging the scope of their cultural production as well as incorporating other non market-oriented objectives. These strategies range from an additional supply of a specific type of cultural product (live artistic performances, visual arts exhibitions, etc.) to the supply of a larger variety of cultural products and services, including artistic educational activities for social inclusion. Along these lines they can also take advantage of the opportunity in order to make their business more profitable as well as to generate positive externalities which can be appreciated by a larger part of the local community and favour the social cohesion.

ARE LESS PUBLIC FUNDS BAD? NEW STRATEGIES FOR CULTURAL OPERATORS

CUCCIA, Tiziana Maria Stella;Rizzo I.
2015

Abstract

Harsh public budget constraints which reduce the public funding available to cultural operators, are likely to impose radical changes in their strategies. However, this “bad news” may give cultural operators the chance to re-think their mission in line with the new set of incentives they face: they might try to exploit new market opportunities, enlarging the scope of their cultural production as well as incorporating other non market-oriented objectives. These strategies range from an additional supply of a specific type of cultural product (live artistic performances, visual arts exhibitions, etc.) to the supply of a larger variety of cultural products and services, including artistic educational activities for social inclusion. Along these lines they can also take advantage of the opportunity in order to make their business more profitable as well as to generate positive externalities which can be appreciated by a larger part of the local community and favour the social cohesion.
public funding; arts production; multi-product
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.11769/117918
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