Evaluations of social media strategy for green urban planning in metropolitan cities

This study was intended to frame current changes of city and citizens in the new virtual contexts. This research analyzed different citizens need attitudes whether it occurs in a traditional or virtual context. Here we presented the first results, which may well explain the new strategies and modalities of city to join the new green urban planning and meet the new citizens’ demand, by means of different tools and media. More specifically, the research carried out on the social media application for quality of metropolitan life. Information obtained has helped leading municipality towards a correct planning strategy in the different environments, traditional and virtual, also considering the impact of social media. In particular, the word-of-mouth mechanism among citizen seems to have gained a more and more relevant role in the information process of the virtual community, representing a strong generator of messages and experiences in the virtual and traditional environments.