Current and future opportunities of digital transformation in the agrifood sector

Digital transformation is a process determined by new technologies that not only enhances traditional processes of innovation and development but creates new forms of innovation in every segment of society. It in the agro-food sector plays a crucial role in counteracting the critical factors of globalization and the growing environmental impact. In Italy, the growth potential of the "Agriculture 4.0" and "Farming 4.0" solutions market is very high, but the adoption of related technological innovations is still reduced. Italian companies are increasingly aware of the opportunities offered by the 4.0 paradigm, but there are still cultural and technological limitations for a full development of the phenomenon. The research aims to provide a first contribution to the perception that Italian agricultural operators have about the opportunities and limits of the adoption of smart agrifood. The first results, obtained from a multicriteria analysis approach, will be presented to define possible future scenarios deriving from the implementation of Digital transformation.