Information balance between newspapers and social networks

Competing newspapers, tend to publish the same information in a given time frame. However, each editor tends to aggregate and present the news according to certain criteria such as editorial policies, filtering strategies, readers base, etc. Thus, the proper choice and filtering of information makes one newspaper different from the other and, the proper management of such criteria, may deem the success or failure of a newspaper. From the editor’s perspective, the news selection process is a trade-off between informativeness and attractiveness, as determined by the readership. Moreover, is it possible that cultural and political inputs from social media may impact the news selection process? Political news on social networks represent nowadays a valuable informative asset that gives the possibility to correlate newspaper information with public request expressed on social networks. We believe that it is possible to develop a theory to mitigate the newspaper’s cultural identity with the public information needs collected on social media. In our work, we show how to measure the society's request for information through the analysis of public reaction to certain articles on social networks, in particular we present how studying the hashtags and articles shared can be conveyed to understand social dynamics in nowadays discussion.