Web Genres and Web Tools with Contributions from the Living Knowledge Project

A structured coursebook on multimodality as it applies to the Internet. Over twenty articles providing different perspectives on web genres and web tools including personal blogs (Thibault), political archives (Arizzi), socio-medical genres (Loiacono) online newspapers (Cambria), videochats (Sindoni), food advertising websites (Toffle), YouTube (Adami), social networking genres (Marenzi), climate change websites (Coccetta) multilingual websites (Calzada) and many more. Using a hands-on approach, each chapter explores the conceptual and/or software tools needed to carry out multimodal web genre analysis and provides exercises, some developed further in the Companion Website, that relate multimodal web genres with software tools useful in their analysis. Divided into three sections, some chapters, e.g. on cartoons (Maagerø) and trailers (Maier), look back over genres later reinvented in the Web. Through contributions from the Living Knowledge project, the volume also considers future trends in extracting information, meanings, bias and patterns of evolution from the Web.