(Neuro)Leadership and Marketing - How leaders promote themselves and how we perceive them

This book offers a constructive perspective about the integration of leadership and marketing: one of its most innovative and original aspects is its redefinition of the link between these two fields of study, not as a mere tool for gaining consensus, but to build transparent and responsible leadership. Through a combination of theoretical models and practical case studies, the authors highlight that effective leadership is not simply about strategic self-positioning in the marketplace of ideas, but also about the ability to manage expectations, communicate effectively, and maintain consistency between messaging and real-world actions.