Land as Information. A Multidimensional Valuation Approach for Slow Mobility Planning

One of the most sustainable ways of improving the landscape value is the valorisation of the countryside dirt road network with the purpose of creating a greenweb, a communication system able to improve the territory attractiveness. The study assumes an axiological approach to land planning, including a qualitative valuation model and an interactive multicriteria tool based on the combination of WebGIS and DRSA tools. The valuation model is based on an axiological pattern taking into account four groups of valorizations according to a semiotic marketing approach. A hierarchic three explains each of them, so that every land object or rail performance can be assessed into a general frame oriented to provide the aggregate value of the path that which they relate, as composed by the GIS network pattern aiming to meet the users’ preference profile. The DRSA tool allows generating the preferences structure of the target segments users.