Perspectives on the EU food industry’s safety and quality: developments and challenges

This paper summarizes how the food industry is becoming more customer-orientedto deliver safe products for consumers, high quality products to maintain customersatisfaction to gain competitive advantage on the market and needs faster response andimprovements to deal with food frauds and incidents.Is it better to put resources into identifying fraud and enforcement services or into raisingpublic consciousness regarding the problem of food counterfeiting and fraud? How couldtechnology be used to speed up the identification of fraud? How to anticipate problems andbetter understand risks? (GFS et al., 2012).In the context of the issues discussed, consumers may show interest in issues not directlyrelated to products but derived from their (the consumers’) value system involving, e.g.,requirements on origins, process organization, environmental protection or social responsibility (Lobb et al., 2007).