From the Object to Land. Architectural Design and Economic Valuation in the Multiple Dimensions of the Industrial Estates

This contribution deals with some economic issues of the enhancement of Tifeo power station in Augusta, facing the Ionian Sicilian coast. The assessment was conducted to verify the economic balance and landscape sustainability of some of the most significant schemes submitted by nine teams entering a design competition organized by the Architecture Department of the University of Palermo. The assessment of the nine schemes focuses on the main issues of the territorial and real estate features involved in the regeneration process and connected with the large and polluted area surrounding the Petrochemical Industrial District of Syracuse. The analysis consists of two approaches: a Discounted Cash Flow Analysis and a Multi Attribute Value Theory pattern.