INVESTIGATING PUBLIC TRANSPORT USERS' PREFERENCES TOWARDS PROACTIVE MULTIMODAL TRAVELER INFORMATION SERVICES

This paper presents the first results of a wider research aimed at defining the characteristics of a proactive multimodal traveler information service (MTIS), able to provide real-time information to public transport users, while receiving their feedback, so to record their travel experience and monitor the service quality. The design of a MTIS requires an ex-ante knowledge of the characteristics relevant for the users, with the overall aim to maximize its usefulness. A preliminary survey on a specific public transport service has been conducted to investigate users' opinions about the service and their attitude toward the use of MTIS, including their preferences for several quality criteria and functions. Data collected will put the basis for the definition of a MTIS able to satisfy users with the overall aim to increase transit ridership. A structured citizen and stakeholder involvement will be crucial to define the service so to integrate the different needs of transport operators, transit users, administrations, and of the public.