Learning Financial Language to Face Ongoing Challenges. The Case of Greenlife

The present chapter aims to better understand the interdependence between a family firm’s challenges, by illustrating the case of Greenlife, a family firm characterised by a professionalisation process which started by hiring an external manager as general director of the company. Their managerial knowledge and the previous experience of the general director led to the introduction of management control tools with the help of an external advisor team who facilitated the use of the financial language among family and non-family members.