Combining Organic Agriculture and Recreation: Evidence from Italy

The aim of this chapter is to understand the dynamic of agritourism in Italy to evaluate the possible local impacts. The realization of synergies between tourism and agriculture is actually looking at the impacts of rural restructuring, and new geographies of consumption, production, service, and rural culture. Organic agriculture is the reflection of a high demand for healthy foods, which presume the existence of high quality standards and a limitation of chemical substance usage. At the same time, it is proof that organic agriculture is tightly connected to the agritourism and tourism activities. Much of the discussion is focused on the manner in which creating linkages between organic agricultural production and tourism consumption, of both food and rural place, can create interest for farmers and the agricultural sector as a whole.