The human side of supply chains: a behavioural perspective on supply chain management

The adoption of the behavioural approach for the study of OM and Supply Chain Management is still fairly novel. However, there is evidence that in order to improve supply chain management it is crucial to develop models that correctly describe human behaviour. Failure to account for behavioural components such as risk perception, time effects and social interaction may lead to models that are biased in their predictions. This chapter reviews extant behavioural research relevant to supply chain risk management. In particular, its implications for supply chain management are outlined, and opportunities for future developments of theory that is robust to behavioural effects are identified.