Le aspettative del consumatore medio e i green claims utilizzati nelle comunicazioni commerciali

Despite the growing sensitivity among stakeholders to the issue of environmental sustainability, there still appears to be a significant gap between what companies proclaim in this regard and what is actually verifiable and implemented. This has inevitable repercussions, primarily on the environment, but also on competition and consumer protection. The contrast to such greenwashing practices, following a significant legislative intervention, is essentially entrusted by the EU legislatore to the established regulations on unfair commercial practices, necessitating a reference, even for assessing the misleading nature of so-called «environmental claims», to the parameter of the average consumer, regarding whose reliability, however, doubts and uncertainties are renewed.