Tourism appears characterized by a change in the motivations and behaviours within tourist experiences. Infact, tourists show an increasing interest for all those forms of experimental tourism that permit to rediscoverthe sense of identity and the authenticity of places by participation to the host people’s daily life. In thisscenario, there is a great interest regarding the use of typical products in formulating different types of touristpackages and excursions as well as supporting tourism development and promotion. Typical products may bedefined as ‘territorial intensive products’(TIPs), since they contain a strong reference to the territory in whichthey are produced. They establish a local community and its identity. They are also a marketing vehicle for ageographic area and its cultural heritage. This paper discusses this topic, in order to emphasize the importanceof the TIPs in helping to develop integrated relational tourism in rural areas of the Mediterranean countries,offering tourists quality tourism experiences in terms of sustainability and authenticity. The article considerswine tourism as an example of a tourism product created around TIPs. The paper concludes that the key factorfor assuring a quality tourism experience at the destination is the participation of the local community inplanning and managing tourism supply. In fact, host communities and local stakeholders are integral part oftourism experience, influencing its quality.
|Titolo:||Territorial Intensive Products and Quality Tourism Experiences|
|Data di pubblicazione:||2010|
|Appare nelle tipologie:||2.1 Contributo in volume (Capitolo o Saggio)|