LOMBARDO, SALVATORE MASSIMO
LOMBARDO, SALVATORE MASSIMO
ECONOMIA E IMPRESA
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Are Influencers New "Members" of the Family? An Experimental Study on Their Role in Family Business Brand Communication
file da validare2023-01-01 Lombardo, Salvatore Massimo; Galvagno, Marco
The role of Youtube channel characteristics in shaping followers’ purchase intentions and behavioural engagement: the serial mediation of satisfaction and channel loyalty
2024-01-01 Lombardo, Salvatore M.
Titolo | Data di pubblicazione | Autore(i) | File |
---|---|---|---|
Are Influencers New "Members" of the Family? An Experimental Study on Their Role in Family Business Brand Communication | 1-gen-2023 | Lombardo, Salvatore Massimo; Galvagno, Marco | file da validare |
The role of Youtube channel characteristics in shaping followers’ purchase intentions and behavioural engagement: the serial mediation of satisfaction and channel loyalty | 1-gen-2024 | Lombardo, Salvatore M. |