Tourist motivations are considered a key variable in the tourist decision-making process. Furthermore they are often used as base for segmenting the tourist market. Tourist motivations are complex since there are many potential motivations influencing a person to travel and choose a particular destination or holiday arrangements. The paper considers this issue analysing the data of a survey made in Sicily. We used an approach of segmentation analysis in order to understand the relationship between motivation and tourist behaviour.
|Titolo:||Analisi di segmentazione del mercato turistico: motivazioni esclusive e concorrenti|
|Data di pubblicazione:||2011|
|Appare nelle tipologie:||1.1 Articolo in rivista|