The objective of this work is indeed to estimate if the attitudes of consumers towards the shelf life is one of relevant elements that may entail the introduction of native plants in the end markets to be allocated in a pot; or rather the existence of market opportunities for the companies that intend to follow this strategy of differentiation of productions.The approach that has driven the research proved to be a useful tool to analyze the attitude of the consumers towards the main commodity characteristics of the product which play the main role in the selection of native ornamental potted plant.
THE ROLE OF SHELF LIFE IN THE INTRODUCTION OF WILD DECORATIVE PLANTS INTO VASES
ALLEGRA V;ZARBA', Alfonso
2012-01-01
Abstract
The objective of this work is indeed to estimate if the attitudes of consumers towards the shelf life is one of relevant elements that may entail the introduction of native plants in the end markets to be allocated in a pot; or rather the existence of market opportunities for the companies that intend to follow this strategy of differentiation of productions.The approach that has driven the research proved to be a useful tool to analyze the attitude of the consumers towards the main commodity characteristics of the product which play the main role in the selection of native ornamental potted plant.File in questo prodotto:
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