Sicilian viticulture together with Sicilian agrifood system, now faces a phase of profound evolution linked, on the one hand, to the internal trends sector and, secondly, to the increasingly persistent process of globalization that affects the entire economy world. The present paper starts with a regional research project carried out in 2007, allowing today to update and analyse the critical factors of success of Sicilian wine-growing and wine-producing firms market-oriented in order to improve the position on the green wine market and to achieve sustainable development. Furthermore, this work, has focused on principal Sicilian highly market-oriented wine firms and a new questionnaire was used in order to expand through the inclusion of advanced detailed techniques, such as a SWOT analysis and positioning matrix, making use green marketing strategies. In accordance to this, and in the light of the international and national financial and economic crisis with the actual framework, it is also passed to the identification of appropriate evaluation forms on the variables involved and the definitions of levels of encoding ad hoc database.

Competitiveness of wine business within green economy: Sicilian case

BELLIA, C.
;
2014

Abstract

Sicilian viticulture together with Sicilian agrifood system, now faces a phase of profound evolution linked, on the one hand, to the internal trends sector and, secondly, to the increasingly persistent process of globalization that affects the entire economy world. The present paper starts with a regional research project carried out in 2007, allowing today to update and analyse the critical factors of success of Sicilian wine-growing and wine-producing firms market-oriented in order to improve the position on the green wine market and to achieve sustainable development. Furthermore, this work, has focused on principal Sicilian highly market-oriented wine firms and a new questionnaire was used in order to expand through the inclusion of advanced detailed techniques, such as a SWOT analysis and positioning matrix, making use green marketing strategies. In accordance to this, and in the light of the international and national financial and economic crisis with the actual framework, it is also passed to the identification of appropriate evaluation forms on the variables involved and the definitions of levels of encoding ad hoc database.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/20.500.11769/15757
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