The present study improves the implementation of the marketing, through the development of empiric investigations led on the wine transformation enterprises, on the basis of those recent theoretical buildings which consider the enterprises as aggregations (sets) of value generatrix activity, by the use of resources and capacity. The central issue in this paper, is in fact represented by the marketing mix within green economy, in which many variables converge what the enterprise uses in order to get the objectives predefined in the objective market, to realize some competitive advantages.
|Titolo:||Competitiveness of Wine Business within Green Economy|
|Data di pubblicazione:||2013|
|Appare nelle tipologie:||1.1 Articolo in rivista|