Analysing tourism demand in tourist districts

This paper analyses tourism demand in the tourist districts in Sicily in order to study the relationship between thecharacteristics of tourists, types of tourism and expenditure. The data come from a survey on tourists leaving the islandafter a holiday. The likelihood of choosing a type of holiday is estimated by means of a multinomial logistic model. Thefindings highlight the importance of the seaside, cultural and food and wine/nature segments. The analysis of thedistribution of per capita per day expenditure shows higher average values for the cultural holiday. The researchprovides insights for decision makers concerning the implementation of destination market strategies.