In recent times, slum tourism has become one of the fastest growing niche tourism segments in the world. The favela, slum, township, gecekondu appear into a tourist destination as part of the so-called reality tour phenomenon. In the tourist sector, the web plays an important role. In fact, consumer choices are aided by information picked up through the internet, which is an ideal place to communicate, promote and sell destinations and where potential travellers can undertake comparisons and choices more responsibly. This paper evaluates tour whole sales websites to analyse different types of strategic choices. The websites are evaluated using an extended Model of Internet Commerce Adoption (eMICA) methodological approach that draws on the evolutionary development of electronic commerceThe following study is of an exploratory nature. Through the results of the study, it is possible to gain knowledge of the slum e-tourism.