Wine tourism: Website quality of wine roads in Italy

The study analyses the websites of the wine routes in Italy, assuming that the functionality of a website depends on a number of variables, which, all together, constitute the quality of a web project. The web pages should be able to communicate efficiently the useful information about both the territory and the wineries to the tourists.. After identifying the Italian wine roads which have obtained regional recognition and which have their own corporate website, we moved on to evaluate the quality of the sites and services using the evaluation meta-model “7Loci” (Mich, 2010) which already has several applications on websites of tourist destinations. Subsequently, we applied a cluster analysis that grouped the sites based on some qualitative characteristics in order to analyse the different levels of quality and consequently the different way of working on the world wide web.