CINECA IRIS Institutional Research Information System
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EnglishOlive oil producers are facing continuously emerging challenges in the competitive global market, which represents a big challenge for the small-scale producers, which are facing with a differentiated and fragmented supply chain and decreasing price level. Recognizing the importance of assuring responsiveness to consumer preferences in their products becomes crucial for the small-scale olive oil producers, mainly those who practice low intensity traditional farming. In order to approach this topic, a review of existing literature has been done in the form of narrative review. The focus of this review is on product differentiation strategies of European small-scale producers of olive oil with the purpose of achieving higher prices for their products by meeting the consumer preferences.
| Titolo: | Potential for european small-scale producers of olive oil in the market based on consumers’ preferences |
| Autori interni: | |
| Data di pubblicazione: | 2015 |
| Rivista: | |
| Handle: | http://hdl.handle.net/20.500.11769/18678 |
| Appare nelle tipologie: | 1.1 Articolo in rivista |
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