Traditional products have been deeply analysed in recent economic literature but not all important food that play a very important role in the diet patterns of many worldwide countries, such as in the case of pizza, have received an adequate attention. For this reason this paper intends to provide a first empirical approach to the behavioural dynamics of consumption for this traditional product. In particular, present paper aims at investigating the correlations between the consumption of pizza and its determinants by considering main factors and attributes that influence the pizza consumers. By analysing a representative sample of Sicilian consumers, this study presents the results of an econometric model based on a logistic regression. The findings of the economic experiment described in this study show that the consumption of pizza depends on specific consumption’s determinants that include both socio-demographic characteristics like age and some intrinsic qualitative attributes of pizza such as smell, flavour and origin of raw materials which the pizza is made with. In addition, our results suggest that consumption of pizza can significantly vary in function of subjective beliefs related to the aforementioned determinants. These results have important implications for the food industry that should design appropriate initiatives and marketing strategies to better address and promote the consumption of this traditional Italian food.
|Titolo:||EXPLORING THE DETERMINANTS OF CONSUMPTION FOR AN ITALIAN TRADITIONAL PRODUCT: THE CASE OF PIZZA|
|Data di pubblicazione:||2016|
|Appare nelle tipologie:||1.1 Articolo in rivista|