UNESCO sites and information and communication technologies (ICTs): a territorial e-marketing model [AGRIBUSINESS PAESAGGIO & AMBIENTE]

In recent years, has witnessed a growing importance of the cultural and natural heritage as a instrumental resource to promote local development forms. The connection among the resources, tourism and community (a Local Tourist System), is a prerequisite for creating local development, for increasing the identity and the territorial competitiveness. A process that pursues these objectives must be supported by sector strategies and by a integrated territorial marketing plan actions. In the era of globalization and the Knowledge Age, the territorial marketing has a new field of action and new tools such as the ICTs. In this context, the web marketing project plays a strategic role, as tool in supporting the creation and development of a “smart territory”. The study proposes a model of e-marketing supporting the integrated enhancement of the territorial resources of the UNESCO’s site of Val di Noto.