The smart management and the e-cultural marketing of UNESCO heritage

The SMART management of the UNESCO heritage is enriched, in recent years, new tools of ICTs, some of them in implementation of European and national legislative guidelines. The use of intelligent systems, such as you can remember the Quick Read (QR Code) or mobile apps, allows to support new scenarios enhancement and use of the territory. In Italy, the Italian Association Heritage UNESCO World Heritage Site, with the support of the Ministry of Arts, Culture and Tourism (Law 77/2006), has promoted the use of QR Code for the use of the heritage UNESCO. In addition, recently it proposed in laboratory tests apps iMiBAC, mobile cultural aimed for the use of some archaeological sites and museums. The study proposes an extension for use of QR Code and iMiBAC Apps to communication, promotion and integrated use of land resources of the UNESCO site ‘The late Baroque Towns of the Val di Noto’.