It is well-known that social and behavioral trends in the last decade have changed towards the preference of highly-processed food, seafood included. Final consumers, in fact, are more and more demanding processed products instead of fresh ones, that is, frozen and deep-frozen food, preserves and semi-ones. This consumption trend may have been affected not only by economic factors, but also by quality, convenience and health reasons. Besides, as far as blue-fish is concerned, distributors are specializing their offer preparing themselves ready-made food, also considering the growing importance of their role as supplying services and added value. Products include sliced and scaled fish, fish cut into fillets, breaded, etc. First of all the importance of preparation of ready-made fresh food, whose offer is to be attractive in terms of price, performance and service, which guarantees the product on its whole. Second, the importance of communication, because not only it transfers information, but it can also “modify” the behavior of final consumers. This essay was meant to point out on one side the importance of socio-economical interactions between ready-made bluefish offer and its consumption, and on the other, the opportunity of knowing more and start a technical-economical analysis concerning the offer of short shelf-life products. Our research, carried in Sicily. We have interviewed the consumers of the blue-fish by means of a special questionnaire. Data were elaborated, then, by means of special methodologies

NEW CONSUPTION TRENDS OF "READY-MADE" BLUE-FISH

ZARBA', Alfonso
2011-01-01

Abstract

It is well-known that social and behavioral trends in the last decade have changed towards the preference of highly-processed food, seafood included. Final consumers, in fact, are more and more demanding processed products instead of fresh ones, that is, frozen and deep-frozen food, preserves and semi-ones. This consumption trend may have been affected not only by economic factors, but also by quality, convenience and health reasons. Besides, as far as blue-fish is concerned, distributors are specializing their offer preparing themselves ready-made food, also considering the growing importance of their role as supplying services and added value. Products include sliced and scaled fish, fish cut into fillets, breaded, etc. First of all the importance of preparation of ready-made fresh food, whose offer is to be attractive in terms of price, performance and service, which guarantees the product on its whole. Second, the importance of communication, because not only it transfers information, but it can also “modify” the behavior of final consumers. This essay was meant to point out on one side the importance of socio-economical interactions between ready-made bluefish offer and its consumption, and on the other, the opportunity of knowing more and start a technical-economical analysis concerning the offer of short shelf-life products. Our research, carried in Sicily. We have interviewed the consumers of the blue-fish by means of a special questionnaire. Data were elaborated, then, by means of special methodologies
2011
CONSUPTION; READY-MADE; BLUE-FISH
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.11769/31691
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