How do consumers perceive sustainable wine? A review

The paper examines the state of the art in the purchasing behaviour towards sustainable wine through a systematic review of scientific literature from 2003 to 2018. In order to investigate about the effectiveness of sustainable wine, the research question is concentrate on the relations between sustainable-labelled wines with the intrinsic and extrinsic characteristics of consumers. A review has been conducted in this study with the objective of seeking a meaningful picture of the findings presented in a collection of studies. The study identifies the consumers' profile of sustainable wine with regard to socio-demographic and psychosocial characteristics. The results of the study show how consumers have positive perceptions regarding sustainable wine and a willingness to pay a price premium, though the awareness about the broad concept of sustainability is still vague. The main shortcomings of the existing literature and possible trajectories for future research experience are also discussed. The study concludes with observations on implications for industry practices and product development, providing useful information for both professionals and policy makers.