Plarform work: from digital promises to labour challenges

The pervasiveness of the digital ecosystem reconfigures the organization of work. The new in-dustrial revolution is increasingly based on the platform as a new productive paradigm. Platforms are more than a technical device and they produce huge effects in the labour market: lowering access credentials and empowering casualization of work, dis/re-intermediation labour demand and supply, affecting motiva-tions and rewarding systems, reconfiguring process of control and risks transfer, renewing regulative standards, or re-organize representativeness and welfare protection. Fragmentation, precariousness, flex-ibility and instability become permanent traits of the workforce fostering the emergence of the cybertari-at. Moreover, connectivity, evaluation and surveillance determine new working conditions tested on workers outside any bargaining process or institutional work arrangement. Platform workers (both high skilled and low skilled) are still largely unorganized and isolated. Similarly to other non-standard workers, they are exposed to the risk of exploitation and free work in a fast evolving economy based on reputation. Despite platform workers are highly differentiated and heterogeneous and difficult to organize collective-ly, forms of collective action are emerging at local and cross-national level.