This paper explores the semiotic/linguistic representation patterns of Oxford University through its website, in terms of the emerging discourse of commercialisation and globalisation that affects all British universities

Oxford University and Globalisation: Rebranding the Dreaming Spires

D Ponton
Primo
Writing – Original Draft Preparation
2020-01-01

Abstract

This paper explores the semiotic/linguistic representation patterns of Oxford University through its website, in terms of the emerging discourse of commercialisation and globalisation that affects all British universities
2020
Oxford, pragmatics, evaluation, representation, marketing, branding
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.11769/396530
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