Enhancing organizational performance through strategy innovation and leadership: the case of a F & V producer organization

This article is directed to examining the organizational experience of a producer organization (PO) of fruit & vegetables from organic farming in Sicily, looking closely at successful factors which helped to meet more creatively and effectively to the problems and opportunities it faced. Methods. The methodological approach is based on the Strategic Orientation Round (SOR) analysis, which is based on SWOT method to prioritize the alternatives generated. With this method, it was possible to identify the problems and formulate strategic options in order to support the process of innovation. Results and discussion. The results of the case study reveal some possible strategies for the development and enhancement of the organizational and marketing perfomances