This paper presents a modelling framework to investigate the potential acceptability of digitalized services connected to groceries, i.e. e-grocery, via a discrete choice agent-based approach. A preliminary investigation of consumers' preferences for buying groceries on-line has been performed via a stated preference survey. Besides, a new agent-based model is presented with the aim to test different e-grocery scenarios and the potential spreading of this solution, characterizing agents with the results of the survey. This will allow evaluating stakeholders' acceptability and making a first assessment of the potential of e-grocery to improve the efficiency of urban freight transport.
E-groceries and urban freight: Investigating purchasing habits, peer influence and behaviour change via a discrete choice/agent-based modelling approach
Le Pira M.;Inturri G.;Ignaccolo M.;Pluchino A.
2020-01-01
Abstract
This paper presents a modelling framework to investigate the potential acceptability of digitalized services connected to groceries, i.e. e-grocery, via a discrete choice agent-based approach. A preliminary investigation of consumers' preferences for buying groceries on-line has been performed via a stated preference survey. Besides, a new agent-based model is presented with the aim to test different e-grocery scenarios and the potential spreading of this solution, characterizing agents with the results of the survey. This will allow evaluating stakeholders' acceptability and making a first assessment of the potential of e-grocery to improve the efficiency of urban freight transport.| File | Dimensione | Formato | |
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2020 TRPRO Gatta et al.pdf
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