This study examined whether health cues influence the choices of olive oil consumers with different degrees of knowledge about the nutritional properties of olive oil. To this end, a direct survey on the consumption of healthy extra-virgin olive oil was implemented by examining the stated preferences of a sample of consumers. Two econometric analyses were carried out to identify the drivers of the consumption of olive oil with high polyphenol content. The logisticmodel was chosen as the most suitable method to answer the research questions. The results revealed a general consensus among consumers regarding the beneficial properties of olive oil consumption. Moreover, the findings show that different degrees of individual knowledge act as distinctive drivers in influencing the health perception of olive oil consumers. Finally, this study verified that, even for healthy foods, consumers' choices are strongly dependent on their own self-coherence. As a consequence, consumers' knowledge or beliefs that orientate their attitudes are influenced by different motivations and attributes.

The role of individual knowledge in functional olive oil preferences: Does self-coherence lead to different health attributes perception?

Maesano G.
;
La Via G.
Penultimo
;
D'Amico M.
Ultimo
;
Di Vita G.
2020-01-01

Abstract

This study examined whether health cues influence the choices of olive oil consumers with different degrees of knowledge about the nutritional properties of olive oil. To this end, a direct survey on the consumption of healthy extra-virgin olive oil was implemented by examining the stated preferences of a sample of consumers. Two econometric analyses were carried out to identify the drivers of the consumption of olive oil with high polyphenol content. The logisticmodel was chosen as the most suitable method to answer the research questions. The results revealed a general consensus among consumers regarding the beneficial properties of olive oil consumption. Moreover, the findings show that different degrees of individual knowledge act as distinctive drivers in influencing the health perception of olive oil consumers. Finally, this study verified that, even for healthy foods, consumers' choices are strongly dependent on their own self-coherence. As a consequence, consumers' knowledge or beliefs that orientate their attitudes are influenced by different motivations and attributes.
2020
Healthy food products
Self-consistency
Antioxidant
Functional olive oil
Health claims
Polyphenols
Subjective knowledge
File in questo prodotto:
File Dimensione Formato  
foods-09-01428 Di Vita-Strano-Maesano-La Via-D'Amico 2020.pdf

accesso aperto

Tipologia: Versione Editoriale (PDF)
Dimensione 552.81 kB
Formato Adobe PDF
552.81 kB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.11769/486849
Citazioni
  • ???jsp.display-item.citation.pmc??? 2
  • Scopus 12
  • ???jsp.display-item.citation.isi??? ND
social impact