Cultural heritage between social cohesion and creativity: new challenges for urban prosperity

Research is called to activate resource management processes based on cooperation and experimentation, considering creativity as a means to reduce waste, to promote social innovation and to produce value. Commitments in awareness raising, training and education of the local community, merge within the Creative Europe “Artists in Architecture” research experience. The empowerment of a heritage community context-aware has allowed the citizens of Praiano, a town on the Amalfi Coast, to acquire competence in doing, promoting the birth of cultural and creative businesses and their access to the market.