gender, inclusion, sexism, implicit measurement, IAT

Implicit Measurement of Reverse Sexism: Development and First Conceptualisations

Martina Morando
Silvia Platania


gender, inclusion, sexism, implicit measurement, IAT
: To date, more advanced research on sexism (e.g. reverse sexism, Morando et al., 2023), focused scarcely on implicit aspects despite its prejudicial nature. Reverse sexism or belief in sexism shift (BSS) centers around the victimisation of men. As its name suggests, those who endorse BSS perceive a shift or transition from anti-female to anti-male sexism. Men are not seen as additional victims of rigid gender norms alongside women, but as the primary target. BSS entails that anti-male discrimination is pervasive manifesting in multiple settings (e.g.workplace) through multiple perpetrators and ways. BSS does not only obscure discrimination and bias against women; it also uses the narrative of male victimhood to provide an unprecedented rationale for prioritising men’s rights over women’s rights. In this study, we propose the development of the Single Category IAT for the implicit measurement of the Reverse Sexism construct. Forty-eight vignettes depicting sexist incidents were developed from focus groups and the use of a panel of experts in gender discrimination and sexism. Words with the meaning 1) positive/negative; 2) threatening/non-threatening; 3) fair/unfair were used as categories. An implicit tool like this is of great importance for better understanding the evolution of sexism and its possible impact on everyday life
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