Developing the Tourist Market through the Exploitation of the Typical Products

Typical products are considered suitable features to characterise the tourist supply of a destination. Their exploitation can contribute both to develop and to create the tourist market, enriching a tourist package or specializing a specific segment. Many typical products are simultaneously an expression of the culture of a territory; they identify a local community and its identity, they represent its traditions and its cultural heritage. Then they can defined ‘territorial intensive products’. The paper considers this issue, drawing parallels with the case of wine tourism.