In a society in which news is available to everyone and the media play a key role in informing the public, it is fair to ask a. where this phenomenon originates, b. what its forms are, c. what makes science communication such a widespread subject and d. how it propagates in our society. While the media have played a fundamental role over the years, often influencing public opinion, the 2000s gave birth to the practice of informing Yourself, which often generates disinformation and fake news. Public figures have arisen to act as a bridge between science and the public. After all, science is a subject that belongs to everyone. Analysing the main eras in the evolution of communication characterised by various media that have allowed its wide propagation, it will be shown how human society has a need to know and be informed about the subjects of the world around it, and that the existence of two different languages (one sectorial and one more popular), belonging to the figures of the scientific communicator and the populariser, bring science to two different types of audience. From institutions to scientific laboratories, passing through academic circles, communication to the general public has always been an important resource in which to invest in order to bring the population closer and make the results of small and large studies known.
THE POPULAR COMMUNICATION OF SCIENCE: AN APPRAISAL OF THE QUESTION
Luigi Ingaliso
2025-01-01
Abstract
In a society in which news is available to everyone and the media play a key role in informing the public, it is fair to ask a. where this phenomenon originates, b. what its forms are, c. what makes science communication such a widespread subject and d. how it propagates in our society. While the media have played a fundamental role over the years, often influencing public opinion, the 2000s gave birth to the practice of informing Yourself, which often generates disinformation and fake news. Public figures have arisen to act as a bridge between science and the public. After all, science is a subject that belongs to everyone. Analysing the main eras in the evolution of communication characterised by various media that have allowed its wide propagation, it will be shown how human society has a need to know and be informed about the subjects of the world around it, and that the existence of two different languages (one sectorial and one more popular), belonging to the figures of the scientific communicator and the populariser, bring science to two different types of audience. From institutions to scientific laboratories, passing through academic circles, communication to the general public has always been an important resource in which to invest in order to bring the population closer and make the results of small and large studies known.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
