Wearable health devices are trans-forming the healthcare sector through the continuous expansion of their functionalities. In this context, this research analyzes the role of perceived complexity and effectiveness of wear-able health devices in generating posi-tive word of mouth (WOM). A sur-vey-based quantitative study has been conducted among automated insulin delivery (AID) systems users. The results show that perceived complexi-ty does not have a direct effect on WOM, but rather an indirect effect mediated by effectiveness perception. These findings have important impli-cations for the design and promotion of devices, suggesting the need for a user-centered approach.
Wearable health devices: The role of perceived complexity and effectiveness in shaping positive Word-of-Mouth (WOM). A study on Automated Insulin Delivery (AID) systems
Carmela Schillaci;Federico Mertoli;Daniele Virgillito;
2026-01-01
Abstract
Wearable health devices are trans-forming the healthcare sector through the continuous expansion of their functionalities. In this context, this research analyzes the role of perceived complexity and effectiveness of wear-able health devices in generating posi-tive word of mouth (WOM). A sur-vey-based quantitative study has been conducted among automated insulin delivery (AID) systems users. The results show that perceived complexi-ty does not have a direct effect on WOM, but rather an indirect effect mediated by effectiveness perception. These findings have important impli-cations for the design and promotion of devices, suggesting the need for a user-centered approach.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
