Iin the tourist sector the communication of the territory is decisive to determine the choices of consumption, and the web has an important role. Iinside this virtual market regional administrations offer the image of the system territory through of the sites. Tthis paper evaluates regional tourism web sites in Iitaly to analyze the strategic choices operated by regional administrators using eMmiIca methodological approach. Cconsidering that internet includes a wide variety of technologies, could bring potential benefits and can reach new customers, it would be important that the web sites are complete and attractive. Tthe results given have showed that nowadays, many web sites of regional administrators are slow in taking advantage of the new opportunities offered by the web.Tthrough the results of the study it will be possible to gather the strategies of territorial marketing of the public administrators in comparison to the composition of the tourist offer in the territory.
|Titolo:||E-Tourism per la promozione dei luoghi: le strategie delle amministrazioni regionali|
|Autori interni:||PRIVITERA, DONATELLA STEFANIA|
|Data di pubblicazione:||2011|
|Rivista:||RIVISTA GEOGRAFICA ITALIANA|
|Appare nelle tipologie:||1.1 Articolo in rivista|