The economic crisis and market saturation have encouraged the growth and interest in local strategies to enhance the product. The study aims to analyze the consumption behavior of those who choose to buy local products, in particular the wine, in order to identify what are the variables (the determinants of choice) that influence the purchase of this product. Participants in the study were 93 consumers of wine typical Sicilian. The analysis model used is the intensity of consumption scales to determine what motivates the consumer to buy the wine and behavioral basis That favor the intent of the consumers of wine to repurchase the product (Bagozzi, 1999). Results that have emerged from this research are certainly very interesting because in the light of this we can say that there is a close relationship between the consumption of local wine and purely social reasons

Determinants of Choice and Intensity of Wine Consumption: Analysis of Local Product and Marketing Strategies

PLATANIA, SILVIA MARIA RITA;SANTISI, GIUSEPPE
2016-01-01

Abstract

The economic crisis and market saturation have encouraged the growth and interest in local strategies to enhance the product. The study aims to analyze the consumption behavior of those who choose to buy local products, in particular the wine, in order to identify what are the variables (the determinants of choice) that influence the purchase of this product. Participants in the study were 93 consumers of wine typical Sicilian. The analysis model used is the intensity of consumption scales to determine what motivates the consumer to buy the wine and behavioral basis That favor the intent of the consumers of wine to repurchase the product (Bagozzi, 1999). Results that have emerged from this research are certainly very interesting because in the light of this we can say that there is a close relationship between the consumption of local wine and purely social reasons
2016
Wine; Products; Purchase; Consumption; Intensity
File in questo prodotto:
File Dimensione Formato  
Calitatea_17-2016_Platania&Santisi.pdf

solo gestori archivio

Licenza: Non specificato
Dimensione 533.83 kB
Formato Adobe PDF
533.83 kB Adobe PDF   Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.11769/18013
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 13
  • ???jsp.display-item.citation.isi??? ND
social impact